Switch it Up
We know that strong branding is a staple of a company’s reputability and popularity with its loyal base of customers. There is a reason we all gravitate to brands we already know and love. Yet despite this need for consistency in your marketing strategy, it can be just as important to stay relevant through switching up your current approach. There are endless ways you can increase your reach, including informational newsletters on what’s happening in your industry and customer surveys that help you decide how your customers can be better informed and served by you.
Bring joy to your homepage. Showcase the day-to-day interactions you and your customers share that are positive. Simply adding new photos, testimonials, blog posts and other memorable moments can link you to your community of followers in a more intimate and meaningful way. If you aspire to grow your partnerships, taking active steps to build these relationships starts with an open and active line of communication. Your website and various social media accounts will be vital tools for welcoming future clients and promoting your excellent work to the world.
Win Hearts and Minds
Everyday is an opportunity to motivate customers to engage with your company on social media. Combinating high tech environments and social influence can shift hearts and minds by encouraging individuals to participate in sharing feedback. Graphics are highly effective in grabbing attention, and it has been repeatedly proven that a website that has competitive prices and good shipping rates and gives an incentive, such as a discount or reward, will motivate online product reviews to be written. This is all the more reason you may want to consider if you have the marketing tools to develop a sophisticated socio-technical environment yourself, or if hiring a professional copywriter will enhance your ability to harness the positive effects of such persuasive systems for your media presence.
Katherine Taken Smith (2011) Digital marketing strategies that Millennials find appealing, motivating, or just annoying, Journal of Strategic Marketing, 19:6, 489-499, DOI: 10.1080/0965254X.2011.581383
Stibe A., Oinas-Kukkonen H. (2014) Using Social Influence for Motivating Customers to Generate and Share Feedback. In: Spagnolli A., Chittaro L., Gamberini L. (eds) Persuasive Technology. PERSUASIVE 2014. Lecture Notes in Computer Science, vol 8462. Springer, Cham. https://doi.org/10.1007/978-3-319-07127-5_19